K-POP RIIZE named as Louis Vuitton’s new house ambassador

RIIZE named as Louis Vuitton’s new house ambassador


- Advertisment -

K-pop boy band RIIZE / Courtesy of SM Entertainment

By Pyo Kyung-min

RIIZE, SM Entertainment’s newest boy band, has been appointed as the latest house ambassador for luxury brand Louis Vuitton. This milestone of representing the French fashion house comes just three months after the group’s official debut.

RIIZE now stands alongside other Korean ambassadors for the brand, with notable figures such as model-actress Jung Ho-yeon, Hyein from K-pop act NewJeans, actors Song Joong-ki and Bae Doo-na, Felix from Stray Kids, BTS’ J-Hope, Girls’ Generation’s Taeyeon, and the group Le Sserafim.

Announcing the news through an official press release, the agency revealed its anticipation for the partnership.

“Even before its official debut, RIIZE had already established itself as a ‘rising star’ in the advertising arena, receiving numerous invitations from a diverse range of brands captivated by their style and charismatic charm,” it wrote, boasting of the rookie boy band’s appeal.

“This achievement underscores RIIZE’s capacity to transcend the confines of the music industry and solidifies its position as the standout newcomers of 2023.”

Louis Vuitton also expressed enthusiasm for this collaboration, stating, “The group has garnered significant attention for its trendsetting and confident fashion senses. Its liberating fashion choices have already generated immense interest within the fashion world. We look forward to embarking on this creative journey together with RIIZE.”

RIIZE entered the K-pop scene with the release of their debut album, “Get A Guitar,” on Sept. 4, which sold a staggering 1 million copies within the first week of its release. The group continued its success with its latest single, “Talk Saxy,” on Oct. 27.

Originally established as a seven-member ensemble, the group underwent a reorganization following member Seunghan’s indefinite professional hiatus, prompted by controversies surrounding his private life.


Please enter your comment!
Please enter your name here

Latest news

Kim Kardashian wears sexy knitted black dress as she joins Hollywood stars Cher, Tom Brady and Sylvester Stallone at grand opening of the new...

Kim Kardashian made a low-key arrival at the launch of the launch of Fontainebleau Las Vegas — the newest upscale resort in...

Nifty Today | Share Market Live Updates: Sensex surges 850 pts; Nifty tops 21,400; TCS, Infy, HCL Tech lead

Nifty Today | Share Market Live Updates: India's key stock indices are seeing strong gains, hitting new...

Popularity is still on the rise for the only two Paralympic exclusive sports

One sport is hundreds, possibly thousands, of years old while the other is a relative newcomer. Nevertheless, they do have...
- Advertisement -

In South Korea, more young people say marriage ‘not necessary’ as nation’s birth rates plummet

“I don’t like either scenario. I will make a living for myself and myself alone is enough,” he said.Children...

Must read

- Advertisement -

You might also likeRELATED
Recommended to you