Madhappy retail store is opening in West Hollywood at 8906 Melrose Avenue in WeHo’s Design District. The American clothing and lifestyle brand could open as soon as the end of this month according to a post on their Instagram account, which states it will open in November.
A visit to the location showed construction workers hard at work trying ad finishing touches inside. A sign is already up at the side of the building announcing its return to Melrose Avenue after shutting down during the COVID-19 pandemic.
Madhappy was established in Los Angeles in 2017 by founders Joshua Sitt, Noah Raf, Peiman Raf, and Mason Spector. The brand is centered around optimism both locally and globally, and was created with the intention of designing products and experiences that uplift people physically, mentally, and spiritually through digital and physical content and activations. Since its inception, the brand has been worn by celebrities and cultural influencers including Dua Lipa and Cardi B, among others.
Within its first year, the brand launched pop-up locations around New York City and Los Angeles with the intention to spread its optimist message in key local communities. As the brand grew, Madhappy launched additional store locations in New York’s Meatpacking District, Aspen, Miami, Los Angeles’ Melrose Place, and Abbott Kinney. In October 2019, Madhappy attracted the attention of LVMH Luxury Ventures, leading to a $1.8 million seed round for the brand.
In addition to its products, Madhappy also launched The Madhappy Foundation, a non-profit organization, 501(c)(3) with a mission to improve mental health globally. Through The Madhappy Foundation, 1% of the brand’s proceeds from every sale benefit efforts to raise awareness, fund research, and positively impact the mental health movement. Madhappy has partnered with The Jed Foundation, Project Healthy Minds, and The University of Pennsylvania’s Positive Psychology Center for conversations, research, and efforts centered on mental health.
Additionally, Madhappy announced the establishment of The Madhappy Foundation Pediatric Psychiatric Fund in partnership with Vanderbilt University Medical Center, managed by its Department of Psychiatry and Behavioral Sciences, aiming to develop a childhood anxiety screener. In addition to monetary contributions, Madhappy has launched out-of-home billboard campaigns for mental health initiatives including Mental Health Awareness Month and World Mental Health Day. In 2023, Madhappy launched a print magazine called “Local Optimist”, that focuses on mental health awareness, wellness, and art.
No official opening date has been announced as of the posting of this piece.