A new Louis Vuitton store is opening in the City of West Hollywood’s Design District. Signage on the storefront windows state that the store is opening on January 4, 2024. LV is moving to 8742 Melrose Avenue, the space that housed the John Varvatos retail store for almost 21 years, on the corner of Melrose Avenue and Robertson Boulevard (John Varvatos moved down the street at 8742 Melrose Avenue this past March).
A Louis Vuitton mural was installed on the side of the building of the new store earlier this week along with famous Louis Vuitton gold checkered design covering the windows.
About Louis Vuitton
Louis Vuitton’s heritage as a trunk maker preceded even the founding of the company.
It was in 1837 that a 16-year-old Louis Vuitton arrived in Paris by foot and started apprenticing for Monsieur Maréchal. At the time, horse-drawn carriages, boats and trains were the main modes of transportation, and baggage was handled roughly. Travelers called upon craftsmen to pack and protect their individual objects.
Louis Vuitton quickly became a valued craftsman at the Parisian atelier of Monsieur Maréchal. These were the roots of his highly specialized trade; the beginnings of his career in an artisanal industry that called upon skills to custom design boxes and, later, trunks according to clients’ wishes. Louis Vuitton stayed for 17 years before opening his own workshop at 4 Rue Neuve-des-Capucines near the Place Vendome.
The early success of Louis Vuitton meant he had to expand his operations. This lead to the 1859 opening of his atelier in Asnières. Just northeast of the center of Paris, the workshop started with 20 employees. In 1900, there were nearly 100 people and by 1914 there were 225.
The original atelier has been expanded throughout the decades—including the addition of the Vuitton family residence—but it is still where products are crafted today. While the family home has been preserved and is part of a private museum, 170 craftsmen work in the Asnières workshop, designing and creating leather goods and special orders for clients around the world.
In 1886, Georges Vuitton revolutionized luggage locks with an ingenious closing system that turned travel trunks into real treasure chests.
Father and son, Georges, adopted a single lock system with two spring buckles. After several years of development, George patented this revolutionary system and it was so effective, he challenged Harry Houdini, the great American escape artist, in a public newspaper to escape from a Vuitton box and lock. Houdini didn’t rise to the challenge, but the lock’s effectiveness is indisputable. It is still used today.